Legal
Privacy Policy
1. Introduction
Silverline Financial Services Ltd (“we”, “us”, “our”) is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal data when you use our website or services. We are the data controller for information collected through this website.
Company registration: 09450952. Registered office: 428 Rayners Lane, Pinner, HA5 5DX, United Kingdom. We are registered with the Information Commissioner’s Office (ICO).
2. What data we collect
When you enquire through our website, we may collect:
- Your name, email address, and phone number
- Information about your mortgage requirements and financial circumstances
- Technical data such as IP address, browser type, and pages visited (via cookies)
3. How we use your data
We use your personal data for the following purposes:
- To respond to your enquiries and provide mortgage advisory services
- To comply with our legal and regulatory obligations under FCA rules
- To improve our website through anonymised analytics
- We do not sell or share your data with third parties for marketing purposes
4. Legal basis for processing
Under UK GDPR, we process your personal data on the following lawful bases:
- Consent: When you submit an enquiry or accept cookies
- Legitimate interest: To respond to your requests and improve our service
- Legal obligation: To comply with FCA record-keeping and anti-money laundering requirements
- Contract: To provide services you have requested from us
5. How long we keep your data
We retain your personal data only as long as necessary. Enquiry data is kept for up to 6 years in line with FCA record-keeping requirements. Anonymised analytics data is retained indefinitely.
6. Your rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data (subject to regulatory obligations)
- Withdraw consent at any time (where consent was the basis for processing)
- Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise any of these rights, contact us at info@silverlinefs.com or 0208 421 4073.
7. Cookies
Our website uses essential session cookies to function. We also use Google Analytics to understand how visitors use our site — this data is anonymised. You can manage your cookie preferences through the banner displayed on your first visit, or adjust your browser settings at any time.
8. Complaints
If you have concerns about how we handle your data, please contact us first. If you remain dissatisfied, you may complain to the ICO or the Financial Ombudsman Service.
9. Changes to this policy
We may update this policy from time to time. The latest version will always be available on this page. Last updated: June 2026.